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Exhibition theme: The Transformation of the GDR: Shop window on the day of the monetary union [15/39]

OBJECT INFORMATION

Info

July 1 1990
Leinefelde, now Leinefelde-Worbis
Created By: Bernd Schmidt

License: Creative Commons License

From the Set

"Prosperity for All", Obereichsfeld, July 1990

Pedestrians on July 1, 1990 - the day of monetary, economic and social union between Germany and the GDR - in front of shop window ads in the Leinefelde city center

Depicts

advertising poster, showcase, supermarket, two persons, woman and man

Context

consumption, economic policy, merchandize, monetary union, sorrow

Places

Leinefelde-Worbis

Other items in this set

Shortly after the border was opened, changes were pushed through in the GDR. The most conspicuous came about during the campaign for the Volkskammer election in March 1990, when countless election posters, often with commentaries, became a popular motif for photographers. Important, too, was the presence of leading West German politicians at election meetings in all of the larger towns in East Germany – not to mention the elections themselves. The currency union, which came about on 1 July 1990, put Western goods in shops at standard prices. This was a first step in bringing the East closer to the West.